BACKCOURT®
INDEPENDENT CREATIVE STUDIO
MOTION SYSTEMS
BUILT TO MOVE.
Backcourt builds motion systems for sports teams and brands — from game-day and broadcast to social, sponsorship and the moments that define a season.
VIEW SELECTED WORK
WHAT WE BUILD / 01
ONE STUDIO. THREE MODES.
From the hero idea to the repeatable system to the live environment, Backcourt is built to make ambitious creative usable at scale.
01 / HERO CREATIVE
CREATE
Campaigns & Key Moments
Launches, seasons, milestones and high-visibility moments designed to command attention and set the visual tone.
02 / CONTENT INFRASTRUCTURE
BUILD
Motion Toolkits
Reusable motion systems that give internal teams speed without sacrificing consistency, craft or brand control.
03 / LIVE ENVIRONMENTS
ACTIVATE
Venue, Broadcast & Media Day
Graphics engineered for the places where timing, format and impact matter — from arena boards to on-air packages.
SELECTED WORK / 02
SELECTED WORK.
A small selection of systems, campaigns and motion work.
01 / MOTION TOOLKIT / SYSTEM DESIGN · MOTION · TEMPLATES
24
Motion Toolkit
02 / CAMPAIGN / CREATIVE DIRECTION · MOTION · LAUNCH / HERO FILM / IDENTITY
SEASON LAUNCH
Season Launch
03 / GAME DAY / MOTION · BROADCAST · VENUE / MOTION SYSTEM
GAME DAY
Game Day System
MORE WORK / ARCHIVE
MORE WORK.
NBA PLAYOFFS
NBA ON NBC · 2025
NASCAR CUP SERIES
NASCAR ON NBC · 2025
NBA THROWBACK GAME
NBA ON NBC · 2026
SOCIAL OPEN
ATL UNITED · 2026
THIRD PERIOD OPEN
NEW YORK RANGERS · 2023
THIS SCENE OF OURS
HURACAN DANCE STUDIO · 2026
PROOF / 03
HOW WE WORK / 04
Clear phases keep the work collaborative while protecting momentum. Every engagement is built around what the creative needs to do after it leaves our hands.
01
Define
Align on the audience, environment, formats, constraints and the moment the work needs to own.
02
Create
Develop the visual language, motion behavior and hero executions that establish the system.
03
Build
Turn approved creative into scalable templates, deliverables and production-ready assets.
04
Activate
Test, refine and deliver for the environments where the work will actually perform.